Marketing Research Energy Drink Market Brazil Essay Essay Example

Marketing Research Energy Drink Market Brazil Essay Essay The intent of this research was to measure possible chances of administering new energy drink V-Fusion+Energy ® in Brazil. Having performed secondary market research. we were able to analyse economic. political. legal. cultural. and societal factors that affect Brazil’s concern environment. We besides explored current market chances in Brazil and performed elaborate analysis of energy drink industry in Brazil and competition. During the research we gathered secondary informations published by US and Brazilian authorities bureaus. US Commercial Service. selling research bureaus. every bit good as information from concern intelligence and private companies’ web sites ( such as Coca-Cola. Red Bull. etc ) . Based on collected information. we concluded that although there is a figure of challenges in the Brazilian market that create complex concern environment and obstructions for US exporters. energy drink industry in Brazil is in origin phase and therefore offers a good growing potency. We will write a custom essay sample on Marketing Research Energy Drink Market Brazil Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Research Energy Drink Market Brazil Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Research Energy Drink Market Brazil Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer After choosing and specifying the mark market. we were able to develop proposals for international promotional scheme. to depict concern and selling challenges and to supply elaborate solution options. INTRODUCTION V-Fusion+Energy ® is a new energy drink made with fruit and vegetable juice and green tea infusion. It is a healthy option to high-caffeine and high-sugar energy drinks because it contains one combined helping of veggies and fruit. is an first-class beginning of B vitamins. has merely 50 Calories and no added sugar or unreal colourss. spirits or preservatives. The merchandise presently distributed in United States ( Wal-Mart and other food market and retail shops ) . The intent of this research is to research chances of administering V-Fusion+Energy ® in Brazil. We selected Brazil as a possible market because it is Latin America’s biggest economic system accounting for 60 % of its GDP and 7th largest economic system in the universe with population of about 200 million. strong domestic demand for American goods and turning in-between category. With GDP growing of about $ 2. 5 trillion in 2011 harmonizing to The White House ( 2012 ) . we believe this market offers first-class growing chances for US companies. Its in-between category and ingestion has grown enormously in past decennary – as per Searchlight Process ( 2012 ) 40 million people has joined in-between category between 2003 and 2011 and 20 million are expected to be included by 2014. In add-on. there is a clear penchant for American-produced goods to domestic goods in Brazil – they demand trade names for all merchandises from high tech and dress merchandises of Apple and Nike to drinks of Coca Cola. The betterment in substructure is expected in the following 2 old ages as Brazil prepares for the World Cup in 2014 and the Olympics in 2016 – it will pass one million millions in substructure development of its roads. railwaies. ports. and airdromes. Harmonizing to US Commercial Service ( 2011 ) . despite marks of betterment there are a figure of challenges in the Brazilian market create complex concern environment and create obstructions for US exporters. such as uneven income distribution. jobs in public instruction. disproportion of market concentration. and â€Å"grey economy† that hinders revenue enhancement aggregation and maintain economic growing from making its full potency. In add-on. making concern in Brazil requires understanding of local concern patterns such as inexplicit costs of making concern referred to as â€Å"Custo Brasil† – costs related to distribution. authorities processs. employee benefits. and complex revenue enhancement construction. Complex imposts system along with high duty barriers that increase consumer monetary values up to 100 % . and overloaded legal system with drawn-out procedures is another challenge US companies are confronting. As per US Commercial Service ( 2011 ) . The World Bank ranks Brazil 127 out of 183 economic systems in the universe in footings of easiness of making concern. However. if these challenges are accounted and approached with proper solutions. we believe entryway in Brazil market may be highly profitable and good for US companies in general and Campbell with its advanced merchandise V-Fusion+Energy ® in peculiar. CURRENT ECONOMIC. POLITICAL. CULTURAL. SOCIAL AND LEGAL ENVIRONMENT IN BRAZIL Economic Environment. Brazil is Latin America’s most influential state and one of the lifting economic powers together with Russia. China and India ( besides known as BRIC nations ) . Almost dual size the European Union ( 8. 5 million square kilometres ) . with rich in militias of natural resources ( Fe ore. manganese. bauxite. Ni. U. gemstones. oil. wood. and aluminium. and 14 % of the world’s renewable fresh H2O ) . and with over 300 million hectares of agricultural land in favourable clime conditions. Brazil takes a relevant place in planetary market. Harmonizing to Bureau of Western Hemisphere Affairs ( 2011 ) . Brazil’s consistent growing from 2002 to 2009 when its existent GDP about doubled ( from US $ 724 billion to US $ 1. 5 trillion ) . and economy’s solid public presentation during 2008 fiscal crisis followed by strong recovery ( including 2010 growing of 7. 5 % ) contributed to states passage from a regional to planetary power. Although GDP growing in Brazil slowed down ( 2. 7 % in 2011 vs. 7. 5 % in 2010 ) and harmonizing to the Colitt ( 2012 ) its industrial end product has contracted 3. 4 % from last twelvemonth. the economic system is the world’s seventh-largest and is expected to lift to fifth within the following several old ages. As noted by Bureau of Western Hemisphere Affairs ( 2011 ) . during the disposal of former President Lula. billowing exports. economic growing. and societal plans helped raise 10s of 1000000s of Brazilians out of poorness. For the first clip. a bulk of Brazilians are now middle-class. and domestic ingestion has become an of import driver of Brazilian growing. President Dilma Rousseff. who took office in January 2011. has indicated her purpose to go on the former president’s economic policies. including sound financial direction. rising prices control. and a floating exchange rate. Colitt ( 2012 ) states that Brazilian President Dilma Rousseff is implementing policies aimed to protect Brazilian industry – increasing responsibilities on imported goods like places. fabrics. and electronics. but non seting adequate attempt into repairing local substructure. The fiscal sector is unafraid and provides local houses with a broad scope of fiscal merchandises. yet involvement rates remain among the highest in the universe. Due to high involvement rates investors that have been purchasing Brazilian high-yielding bonds have driven up the Real doing it a really strong. This in bend. has made imports more favourable for US companies and exports more expensive for Brazil. which increased Brazil’s trade shortage to $ 92. 5 billion in 2011. As per The White House ( 2012 ) . U. S. goods exports to Brazil hold more than tripled since 2002. turning from $ 12. 4 billion in 2002 to $ 42. 9 billion in 2011 ( largest classs are machinery. aircraft. and plastics ) . As noted by Bureau of Western Hemisphere Affairs ( 2011 ) . Brazil has one of the most advanced industrial sectors in Latin America. Accounting for approximately tierce of the GDP. Brazil’s diverse industries include cars and parts. machinery and equipment. fabrics. places. cement. computing machines. aircraft. and consumer durable goodss. Brazil continues to be a major universe provider of trade goods and natural resources. with important operations in timber. Fe ore. Sn. other minerals. and petrochemicals. However. high rising prices ( 7. 3 % in October 2011 – above the upper bound of the government’s mark of 2. 5 % -6. 5 % ) is a cause of highly high cost of runing the fabrication ( due to high monetary values of energy. natural stuffs and rewards ) . which makes it really hard for Brazilian industries to be competitory in the universe markets. Harmonizing to Alberto Ramos. head Latin America economic expert at GS. fabrication industry is non a competitory advantage of Brazil and it should airt its resources into Fieldss where it is competitory. like services. agriculture and trade goods. Brazil has a diverse and sophisticated services industry. including developed telecommunications. banking. energy. commercialism. and calculating sectors. And most significantly. Brazil is by and large unfastened to and encourages foreign investing -it is the largest receiver of foreign direct investing ( FDI ) in Latin America. and the United States is traditionally the top foreign investor in Brazil – United States is a major provider with over 15 % of Brazil’s imports. Political Environment. The current construction of the Brazilian authorities is a Federative democracy with 26 provinces and ferine territory. governed by a presidential system in which the president is both caput of province and caput of authorities ( elections are based on a four-year term ) . Brazil has become independent in September 7. 1822 and promulgated its fundamental law in October 5. 1988. The 1988 fundamental law grants wide powers to the federal authorities. made up of executive. legislative. and judicial subdivisions. As summarized by Bureau of Western Hemisphere Affairs ( 2011 ) . there are 81 senators. three for each province and the Federal District. and 513 deputies. Senate footings are 8 old ages. staggered so that two-thirds of the upper house is up for election at one clip and one-third 4 old ages subsequently. Chamber footings are 4 old ages. with elections based on a complex system of relative representation by provinces. Each province is eligible for a lower limit of eight seats ; the largest province deputation ( Sao Paulo’s ) is capped at 70 seats. This system is weighted in favour of geographically big but sparsely populated provinces. In Congress. 15 political parties are represented doing it common for politicians to exchange parties. The largest political parties are the Workers’ party ( PT ) . Democrats ( DEM ) . Brazilian Democratic Movement Party ( PMDB-center ) . Brazilian Social Democratic Party ( PSDB ) . Progressive Party ( PP ) . Brazilian Labor Party ( PTB ) . Liberal Party ( PL ) . Brazilian Socialist Party ( PSB ) . Popular Socialist Party ( PPS ) . Democratic Labor Party ( PDT ) . and the Communist Party of Brazil ( PCdoB ) . Major labour brotherhood federations include the Workers’ Unitary Central. the Workers’ General Confederation ( CGT ) . and the Forca Sindical ( FS ) . As listed in World Guide ( 1997 ) . there is a assortment of labour brotherhoods and national. spiritual and professional associations that people in Brazil belong to: Brazil is one of the establishing members of the United Nations. the G20. CPLP. Latin Union. the Organization of Ibero-American States. and Union of South American Nations. One of its chief ends is to supply assistance to developing states and is estimated to be $ 1 Billion per twelvemonth. As per Bureau of Western Hemisphere Affairs ( 2011 ) . to farther increase its international profile ( both politically and economically ) . the Rousseff disposal is besides seeking expanded trade ties with developing states. every bit good as a strengthening of the Mercosul ( Mercosur in Spanish ) imposts brotherhood with Uruguay. Paraguay. and Argentina. Brazil is a charter member of the United Nations and participates in its specialised bureaus. Cultural and Social Environments. The official linguistic communication of Brazil is Lusitanian and it is most widely used linguistic communication. However you may happen less common linguistic communications like Spanish. German. Italian. and Nipponese. But many Brazilian executives speak English. since many of them have studied abroad in the United States or Europe. Understanding Brazilian civilization. societal environment and concern etiquette is indispensable for successfully making concern in Brazil. Anybody who is making concern with Brazilians should be cognizant of the assorted cultural and structural barriers which might face them. Harmonizing to survey made by University of Illinois ( 2010 ) . constructs of category and position are really strong in Brazil and can find the place a individual may take in the company. which implies that Brazilians allow inequality in their companies. Although communicating between high and low degree employees is frequently informal. everyone is cognizant of societal hierarchies. When carry oning concern it is of import to retrieve that the Brazilian household ( frequently household members working for the same company ) is the foundation of their societal construction and it forms the basic stableness for most Brazilian people. Because of this. Brazilians need to cognize whom they are making concern with before they can efficaciously work together. so inquiries about person’s personal life. household. and company should be expected. Relationships are highly of import to Brazilians. by constructing close forces relationships and edifice trust. foreign business communities and investors will hold a greater opportunity of success in making concern in Brazil. Harmonizing to the information gathered and provided by Kwitessential ( 2010 ) . although the communicating is really informal. some simple regulations of etiquette must be followed. Although concern assignments can be scheduled on the short notice. it is best to schedule them two to three hebdomads in progress and corroborate them in composing since it is non uncommon for assignments to be cancelled or changed at the last minute. It is of import to look on clip for meeting in Sao Paulo. nevertheless. in Rio de Janeiro and other metropoliss it is acceptable to get a few proceedingss tardily for a meeting. During debut it is really of import to be prepared for a batch of handshakings when stating hello and pass or a buss in the cheeks between work forces and adult females. It is of import to observe that since concern in Brazil is hierarchal. so determinations are made by highest ranking individual which may non be ever present – senior directors normally attend merely initial meetings ( and anticipate to run into person higher ranked as good ) . Harmonizing to survey in Ethisphere ( 2008 ) . people in US and Brazil differ in ethical orientation and hence. before come ining Brazil we should be cognizant of ethically disputing state of affairss and set up schemes on how to cover with possible corruptness in front of clip. It is of import to understand Brazillian â€Å"Jeitinhio Brasileiro† manner of believing – their inclination to look for options to make something that in our eyes seems improper. which seldom require payoffs and is non considered corruptness. but more like an alternate manner of carry throughing aims when facing excessively stiff regulations. Legal Environment. Brazil is organized as a Federal Republic and its legal system is based on Roman civil codification. which implies that all Torahs that discipline all sorts of state of affairss are antecedently written and made populace. Besides the Federal Constitutions. which consists of 250 articles that outline citizens’ cardinal rights and warrants. the political and administrative organisation of the Federal Republic of Brazil. the single domains of authorization of the Executive. Legislative and Judicial subdivisions. revenue enhancement system and the cardinal labour rights. there chief legal paperss are the Codes: Civil Code. the Tax Code. the Penal Code and the Civil Procedure Code. The Civil Code comprises over 2000 articles modulating affairs such as Duties and Contracts. Businesss and Corporations. Real Estate and related belongings rights. and many others. The Tax Code defines the chief Brazilian revenue enhancement ordinances. which are complemented by many Federal. State and Municipal Torahs. The Penal Code brings the definitions of behaviors considered offenses and the penalties for anyone suiting the several legal descriptions. Finally. the Civil Procedure Code regulates the due procedure of jurisprudence. There is a assortment of legal limitations for foreign companies carry oning concern in Brazil. which pushed many companies towards partnerships with qualified agents or distributers when come ining the Brazilian. First. a foreign company must obtain written permission to run a subdivision in Brazil. therefore joint ventures are normally more popular than independent entities. To avoid possible legal jobs. US Commercial Service ( 2011 ) recommends U. S. companies have a written understanding to assist exporters limit liability for merchandise defects. protect a hallmark. better guarantee payments. and define guarantee footings. and consult with a Brazilian jurisprudence house before subscribing any understanding. Taxes in Brazil are really favourable compared to the U. S. The current corporate income revenue enhancement rate is 15 % regardless of the corporation’s concern but with a 10 % auxiliary revenue enhancement on the part of net net incomes that exceeds R $ 20. 000. 00 per month. The chief stock exchange in Brazil is the Sao Paulo Stock Exchange ( â€Å"Bovespa† ) . â€Å"Securities. such as portions. commercial documents. unsecured bonds. investing fund quotas and derived functions. are traded on Bovespa. † Besides. it is of import to observe that. harmonizing to a concern study conducted by PriceWaterhouse Coopers ( 2009 ) . 70 per centum of houses in Brazil study holding spent at least 3 per centum of grosss on payoffs. Most of these payoffs are to hasten processs. particular intervention or entree to traditional minutess. Although today many companies in Brazil. particularly those that operate internationally. are contending against corruptness ( for ex: companies subscribing Brazilian Pact for Integrity and against Corruption ) . and Federal agents have been effectual in patroling illegal behaviour ( which helped Brazil accomplish â€Å"moderate† evaluation in 2009 Global Integrity Report ) . corruptness. governmental inefficiency. legal and bureaucratic complications remain existent and really sensitive issues in Brazil that cause a great defeat to the international concern people. INDUSTRY AND COMPETITORS OVERVIEW. Energy Drink industry in Brazil is in origin phase and therefore offers a good growing potency for a company administering new energy drink merchandises like V-Fusion+Energy ® . Harmonizing to Russell ( 2012 ) . energy drinks was the fastest turning soft drinks class in Brazil in 2010. with 33 per centum growing in value term. Furthermore. Brazil is still a little market for energy drinks with off-trade volume gross revenues of 31 million litres in 2010. which corresponds to 1 % of planetary volume. As Russell ( 2012 ) points out. new merchandise launches with new placements and lower monetary value points. and increased handiness. intend that the market is tipped for growing. Although some wellness concerns have been voiced sing energy drink ingestion. peculiarly when associated with intoxicant. there is no indicant that the class is geting a negative image in Brazil. Russell ( 2012 ) explains. There new tendencies in Brazil’s population proportion and its ingestion forms besides create chance in energy drink industry: in-between category and ingestion has grown enormously in past decennary – as per Searchlight Process ( 2012 ) 40 million people has joined in-between category between 2003 and 2011 and 20 million are expected to be included by 2014. As of today. out of 200 million Brazilians over 52 per centum are a portion of in-between category. whose combined monthly household income ranges between US $ 600 ( R $ 1. 000 ) and US $ 2. 400 ( R $ 4. 000 ) . Furthermore. harmonizing to Secretariat of Strategic Affairs of the Presidency of Brazil ( SAE ) in-between category is preponderantly comprised of immature people less than 30 old ages old. with formal employment and disposable income. largely shacking in urban countries and showing strong penchant for American trade names. With this in head. harmonizing to Russel ( 2012 ) . Euromonitor predicts that transnational makers will get down to put more in the state to countervail lethargy in other markets. Brazil could be one of the top five markets worldwide for energy drinks. harmonizing to Euromonitor. Gross saless of energy drinks are predicted to turn in entire volume at 14 % per twelvemonth on norm between 2010 and 2015. The biggest challenge in energy drink industry for US exporter is the monetary value construction due to complex imposts system along with high duty barriers that increase consumer monetary values up to 100 % . As per US Commercial Service ( 2011 ) . in some instances costs are so high that a simple computation may bespeak that US exporter’s border will non let them to vie with local merchandises. Thus. some US companies work on low borders and implement efficient supply concatenation systems aimed to lower operation costs. Red Bull. for illustration. whose drink already holds lead place in Brazil’s energy drink market with 59. 6 per centum volume portion. is constructing a production works in Brazil to take high duties from its monetary value construction and be able to increase its net income borders while take downing retail monetary values and increasing gross revenues volumes. Besides Red Bull. who dominates Brazil’s energy drink market with 59. 6 per centum volume portion. the chief rivals are US based transnational elephantine The Coca-Cola Co. with its merchandise â€Å"Burn Energy† taking 11. 7 % portion and German Lizur Trading’s â€Å"Flash Power energy† taking 4. 8 % portion. and new Gladiator with no gross revenues figures available but with promising consequences. Harmonizing to Euromonitor International ( 2010 ) . the newer trade name Gladiator is one of the fastest turning soft drinks trade names. As the company has monolithic distribution substructure. it can go the toughest challenger in the industry in the average term. Selling activity and optimisation of logistics and distribution channels are likely to be explored by the chief participants in energy drink industry over the following few old ages. Austrian company Red Bull has created the planetary market for energy drinks. and the pioneering Red Bull trade name became synonymous with energy drinks for a big figure of consumers. including Brazilians. Harmonizing to Euromonitor International ( 2010 ) . despite lifting competition. Red Bull GmbH continues to comfortably take the planetary energy drinks market by both volume and value. Red Bull is produced at a individual installation in Austria and so distributed around the universe via a web of local subordinates and external importers and distributers. Therefore. Red Bull imports its merchandise to Brazil through a distributer and adds high costs of responsibilities. energy and logistics cost to its monetary values. which makes it unaffordable for some low-income consumers in Brazil. Besides. Euromonitor International ( 2010 ) advises that the company aims to capitalise on the current consumer tendency towards â€Å"natural† ingredients. and targets an older consumer group that is typically more interested in merchandise ingredients than younger consumers. Therefore. it is clear that industry leader sees chance in spread outing its merchandise portfolio to aim wellness witting consumers. which means that V-Fusion+Energy ® has a great chance in this market if introduced foremost. Coca Cola competes on Brazil’s energy drink market with Burn Energy – a new Swedish high-energy drink oriented on immature population ( 20-24 ) with its fashionable design and publicity associated with celebrated dj’s. parties in celebrated nines in Brazil and music festivals. Besides the attractive image. added native Brazilian high caffeine guarana infusion entreaties to Brazilians. Coca Cola has really efficient distribution web in Brazil and 46 makers strategically located in all parts of the state guaranting the supply of about one million points of sale. To sum up information provided on official web site of Coca-Cola in Brazil. Division Brazil is one of the four major operations of Coca-Cola executing in Brazil since 1942. Besides Coca-Cola. there are 16 independent concern groups. called authorised makers. in add-on to the Junior Lion and Del Valle. who draw up the concluding merchandise in its 46 workss and administer them to retail mercantile establishments. This construction allows Coca-Cola to derive efficiency in fabrication and distribution. avoid high duties and bureaucratic import barriers. therefore minimising costs and consumers retail monetary values. SELECTION AND ANALYSIS OF TARGET MARKET As we mentioned earlier. wellness and energy section of drink market has been turning strongly in Latin American states including Brazil. Surveies have shown that the alteration in consumer wealth and behaviour has driven the wellness and energy markets to be viewed as the most promising section of the drinks industry. More than two-thirds of Brazilians are concerned with their energy degrees and seek to pull off fatigue. With the new V8+Energy people can look frontward to basking a combined helping of veggies and fruit with the sum of caffeine that is comparable to the taking energy drink or a cup of java. By aiming upper and in-between category we will be able range out to over 80 million of people populating in Brazil. Huge difference between rich and hapless is the direct ground why societal categories have such relevancy for sectioning human ecology in Brazil. Novias ( 2011 ) classified modern-day Brazilian society from letters A-E. as follows: 1. Educational Level †¢ Classes A and B: normally composed by those who completed higher instruction. The younger coevalss of these categories tend to be fluent in several linguistic communications. †¢ Class C: most people in this category have finished high school and there is besides a important measure of people who completed higher instruction or at least have a proficient degree grade. †¢ Class D: people who have non finished high school. †¢ Class Tocopherol: people who have non finished simple school and illiterate people. 2. Occupation. The educational degrees antecedently presented support the degree of entry among five different categories. This employment relationship is presented as: †¢ Class Angstrom: composed by bankers. investors. concern proprietors. major landholders and people with extraordinary accomplishments for the industry they operate in. †¢ Class B: composed by managers and directors. politicians. Judgess. justnesss. prosecuting officers. good calibrated professors. physicians. good qualified applied scientists and attorneies. etc. †¢ Class C: composed by those who provide services straight to the wealthier groups. such as instructors. directors. mechanics. linemans. nurses. etc. †¢ Class D: composed by people who provide services to Class C. such as maidservants. barmans. bricklayers. people who work for the civil building companies. little shops Sellerss. low-paid drivers. etc. †¢ Class Tocopherol: composed by people who earn minimal wages. such as cleaners. street sweepers. and besides by unemployed people. Our primary mark is classes A-C. Consumers in these categories are hardworking people ( ages 18-35 ) that have proper instruction to cognize the benefits of imbibing V-Fusion+Energy ® and want a smart. healthy. and effectual manner to derive their energy back. In footings of the geographic locations there are some parts where there is a strong laterality of categories D and E like the North. Northeast and Central-West parts in which we will non concentrate on. However. it is the larger metropoliss such as Sao Paulo in which societal differences are largely seeable and is where many of the upper categories are found. every bit good as Brasilia. capital of Brazil. Our age cleavage can change largely because the V-Fusion+Energy ® drink can be consumed by about anyone at any age. Made with natural ingredients. it is healthy for any age group to imbibe including immature teens from ages 12-19 every bit good as for seniors. However. our primary mark is working societal categories A-C that belong to 18-35 age group and adolescents who are following newest tendencies. involvement and vernal life style. PROMOTIONAL STRATEGY Introducing Acai Berry Flavor. In order to place the merchandise to the Brazilian people. we will present a new spirit of V8 Fusion Energy: Acai Berry. Acai is the most popular fruit in Brazil. and it is enjoyed throughout the twelvemonth by both immature and old. By making an acai spirit. we will be able to spread out our market. because our merchandise will appeal to all Brazilians. We will besides pull more clients to our mark market. largely healthy persons who exercise on a regular basis. Acai is one of the healthiest fruits in the universe: it contains powerful antioxidants that can assist support the organic structure against life’s stressors. It besides contains anthocyanin and flavonoids. which play a cardinal function in the body’s cell protection system. assist decelerate down the aging procedure. and may advance fat loss. All these wellness benefits are the ground why acai is frequently referred to as a â€Å"super fruit† by dieticians. Processing the acai fruit into an energy drink does necessitate clip and resources. but sing that Brazil is an upper-middle-income state with a freshly. rapid industrialising economic system ( Keegan ) . we have determined that the acai scheme will be successful. Placing our merchandise by including something that everyone in Brazil is familiar with and bask will be a successful initial promotional scheme. It will specify our mark market. because of acai’s wellness benefits. It will besides spread out the market. since many people will purchase and imbibe our merchandise. merely because they enjoy the spirit of acai berry. Carnival. The Rio Carnival is the perfect topographic point to market out V-8 Fusion Energy drink. We will be sing a twosome of schemes at the Rio Carnival: 1 ) we will hold our gross revenues employees offer people the drink for free. and 2 ) we will busy little sellers. located around the carnival and sell our merchandise at that place. Free sampling will originate the publicity of our drink. We have strong belief in the quality and gustatory sensation of our merchandise. which is why we believe that one time people try it. they will be returning clients. The 2nd scheme will be used for clients desiring to seek the other great spirits of our merchandise: Peach Mango. and Pomegranate Blueberry. This scheme will besides be used as primary research. We will be closely monitoring our gross revenues. sing factors such as: location of seller and spirit of drink. Employees will roll up the informations electronically. which will be used to find which spirit is more popular in which country. We will besides hold employees conduct experimental studies. They will be composing down informations of approximative age of clients. every bit good as their facial looks after imbibing. to assist find if clients enjoyed our merchandise. Soccer – Campeonato Brasileiro. The most popular athletics in Brazil is association football. It is so popular. that it is non even considered a athletics ; it’s a manner of life for most Brazilians. Soccer is played everyplace: on the streets. on the beach. in Parks. and in professional association football nines. Professional association football participants in Brazil are the most celebrated and recognized people in the state. This is why we plan to advance V8 Fusion Energy through professional association football squads We will offer a contract to the professional squad – Santos to put our merchandise name on the forepart of their uniforms. Santos is presently the squad with the best-selling New Jersey and dress in Brazil. and we would wish to be associated with a popular. winning squad. Research has showed that when a merchandise is associated with a successful squad. gross revenues addition every bit good. We will besides offer personal contracts to one or two star participants from the squad. They will play a cardinal portion in our advertisement commercials and promotional runs throughout the state. Our vision is to advance V-Fusion+Energy ® as a healthy beginning of energy and addition strong place on energy drink market in the state. therefore we see enormous possible to market our merchandise in the professional association football conference. Brazil does non hold a specific drink associated with athleticss ( such as Gatorade in the United States ) . We will utilize an aggressive market scheme and do our V8 Energy Fusion the official drink of Brazilian association football perchance athleticss in general. Our merchandise will be placed on the out of boundss of all games. Players coming in and out of the game will imbibe our merchandise for energy and hydration. Our end is for people to tie in our merchandise with energy. success. and wellness. which is precisely what V8 Fusion Energy is – a healthy energy drink for success! Business AND Selling CHALLENGES AND SOLUTIONS To accomplish a successful result in establishing the V-Fusion+Energy ® merchandise in Brazil. it is indispensable to foreground the barriers to entry and selling challenges. We have identified three cardinal countries that present a challenge ; un-even income distribution. public perceptual experience and consumer instruction. and a foreign judicial system that includes a complex revenue enhancement system and proving usage Torahs. First. un-even income distribution in society refers to the ownership of the production factors and the monetary value the proprietors get in the market. Concentrating on this issue consequences good sing we can’t set our merchandise out at that place if the consumer population does non hold a stable income in the different metropoliss or countries. and the production cost are unknown. Therefore. in order to cut down production costs we can make a joint venture with a preexistent Brazilian drink companies. moreover. we will concentrate on the local agribusiness ; I. e invest in local agribusiness.

Free Essays on Flannery Oconnr

In Flannery O’Connor’s A Good Man is Hard to Find, the grandmother faces her death at the end of the story. Her death may come as a surprise to the reader, but a closer look at hints throughout the story shows that the death of the grandmother is evident and unavoidable. The Grandmother in A Good Man is Hard to Find does not want to take the trip to florida with the rest of the family. She is worried about the misfit that is on the loose and heading to flordia himself. Everyone ignores the Grandmothers notions excep for June Star. The fact that she admonishes Bailey, her son, of the misfit and â€Å"what he did to those people†(cite), foreshadows what is going to happen to them. O’Connor would not mention such an interesting fact without having it affect the characters later in the story. The morning of the trip the grandmother is the first one in the car as June star predicted, â€Å"she woulnt stay home for a million buck. She ahs to go everywhere†(cite). This si a direct foreshadow of the grandothers death. When Bobby Lee and Hiram take someone into the forest, they never make it back. Eventully the whole family is taken to d3ie. The comment that June Star gives about Grandmother going with them is an indication that she is going to meet her death. Although the grandmother did not want to go she was dressed in her Sunday best. â€Å"†¦a navy blue straw sailor hat with a bunch of white violets on the brim and a navy blue dress with a small white dot in the print. Her collars and cuffs were white organdy trimmed with lace and at her neckline she had pinned a purple spray of cloth violets containing a sachet† (1143). When a person dies, they are usually drewssed in their best outfit as they are displayed in their coffin at a funeral. O’cConnor states the reason for grandmothes immaculate dress was, â€Å"In case of an accident, anyone seeing her dead on the highway would know at once that she was a lady† (11... Free Essays on Flannery Oconnr Free Essays on Flannery Oconnr In Flannery O’Connor’s A Good Man is Hard to Find, the grandmother faces her death at the end of the story. Her death may come as a surprise to the reader, but a closer look at hints throughout the story shows that the death of the grandmother is evident and unavoidable. The Grandmother in A Good Man is Hard to Find does not want to take the trip to florida with the rest of the family. She is worried about the misfit that is on the loose and heading to flordia himself. Everyone ignores the Grandmothers notions excep for June Star. The fact that she admonishes Bailey, her son, of the misfit and â€Å"what he did to those people†(cite), foreshadows what is going to happen to them. O’Connor would not mention such an interesting fact without having it affect the characters later in the story. The morning of the trip the grandmother is the first one in the car as June star predicted, â€Å"she woulnt stay home for a million buck. She ahs to go everywhere†(cite). This si a direct foreshadow of the grandothers death. When Bobby Lee and Hiram take someone into the forest, they never make it back. Eventully the whole family is taken to d3ie. The comment that June Star gives about Grandmother going with them is an indication that she is going to meet her death. Although the grandmother did not want to go she was dressed in her Sunday best. â€Å"†¦a navy blue straw sailor hat with a bunch of white violets on the brim and a navy blue dress with a small white dot in the print. Her collars and cuffs were white organdy trimmed with lace and at her neckline she had pinned a purple spray of cloth violets containing a sachet† (1143). When a person dies, they are usually drewssed in their best outfit as they are displayed in their coffin at a funeral. O’cConnor states the reason for grandmothes immaculate dress was, â€Å"In case of an accident, anyone seeing her dead on the highway would know at once that she was a lady† (11...

Market Structures in Sony Corporation Essay Example | Topics and Well Written Essays - 1000 words

Market Structures in Sony Corporation - Essay Example The organization has gained recognition throughout the world following its high awareness of products to the customers. Electronics devices manufacturers such as Sony corporation offer unique quality of various television sets, music systems, and laptops and computers that appeal the customers; hence, with the effective update in technology, management style, the market plan strategies towards existing competition and the corporate goals ensures that the organization is successful and distinguish the company from other similar competitive companies. The process of determining a market structure comprises the research on the rival companies by efficiently exploring their differences and relationships. The features of the market structure affect the routine of the business in the specific market, which has to be appealing to the customer’s needs. There are different market structures used by various organizations, which are based on the number of business participants in the ind ustry and the extent of market control of the involved participants. The market structures include monopolistic competition, perfect competition, and oligopoly and monopoly market structures (O'Connor, 2004). The choice of the market structures in an organization depends on the different characteristics of each type as explained below. The products produced by each of the business are similar to each other; hence, this gives the sellers and buyers the full liberty of joining or leaving the organization options.... The products produced by each of the business are similar to each other; hence, this gives the sellers and buyers the full liberty of joining or leaving the organization. In addition, the buyers and sellers are aware of the prices and technology in use despite the product being produced by a number of companies. Practically, perfect competition does not exist but only forms a benchmark used in the analysis of the real world market structures. The equalization of price and marginal cost through the exchange of quantity goods contributes to efficient allocation of resources (O'Connor, 2004). Monopoly Market Structure Monopoly market structure has a single seller and competitor, who control the supply side of the market. The product sold is unique with no similar substitutes. The demand of the monopoly product translates directly to the market demand hence the need of government regulation because of the insufficiency on market selling side. Monopolistic Competition The feature that dis tinguishes monopolistic market structure from others is the fact that it has a large number of relatively small competitors with each having a modest degree to control the market on the supply side. The products in the market are close for each firm but are not identical in terms of the production technology involved. Consequently, this structure diversifies the needs of the consumer. Oligopoly Market Structure A small number of comparatively large competitors with each having a considerable market control characterize the oligopoly market structure. Sellers under oligopoly have interdependent decision-making leading to high competition, which necessities the cooperation through collusion and mergers. The

The reality of arms trade compared to its depiction in popular Essay

The reality of arms trade compared to its depiction in popular Hollywood Movie - Essay Example Arms Trade has impeded the prosperity of this world and its negative effects are just increasing as it has become a nuisance for the well-being of the people.The global arms industry comprises of various governments and individual commercial companies who manufacture and sell weapons and other advanced form of military technology and equipment. This industry has grown in both volume and its reach. Now more and more developing countries are being served by these arms producing entities. A huge sum of cash is being spent on research, development, manufacture and supply of military equipment to the developing world. These defense contractors produce guns, ammunition, military aircraft, missile and other defense related equipment. Experts estimate that nearly 1.5 trillion dollars are wasted on the various military expenditures worldwide. Although the percentage has come down from 4% in 1990 to 2.7% at present, the volume has increased significantly and the sale has been focused more towa rds the economically deprived countries. (Shah, World Military Spending) These countries lack enough funds to provide for the well-being of its people but somehow they manage to spend a substantial amount of their GDP on defense budgets. The movie Lord of War does portray a true picture of the global arms industry existing in the world. Nevertheless, it can be argued that the degree of its reality is different since these things are hidden from the general public. The incidents depicted in this movie clearly highlight how in real life certain factors push one to pursue the worst of jobs. The life story of Yuri portrays him as a person caught up in a situation where he has to deal in arms trade in order to give others a chance to protect themselves. His initial intention is to provide the people with a necessity of life, but later on he turns into an arms dealer who builds contacts and uses his networks to sell arms and ammunition without caring for the lives of others. The way the t rade has been shown, where force and power has been used to get hold of weapons, is a true picture of reality. Arms trade is one of the deadliest causes of chaos in the world. It not only allows military dictators to rule ruthlessly over the population but also gives them the power to continue their suppression and oppression over the suffering population. The deal that is struck between the arms lord and the dealer is usually of millions of dollars and both parties are completely unresponsive to the effects such transactions would have over the future of their nations. The use of such arms is highly questionable; on one end these deals are struck to protect the people from the ruthless rule of their dictators, and on the other it is seen as a source of strengthening the grip of evil doers over the sufferers. For instance, the movie story shows that it was apparent that the deal between the African military ruler and the arms dealer would bring about a massacre of nearby villages an d loss of thousands of lives, but still the deal was carried out. It is likely that the dealer is rarely concerned about the interests of the people who will suffer as a result of these weapon deals. It has been debated also depicted in the movie that after the collapse of the Soviet Union in 1991, thousands of AK-47 and other Russian weaponry flowed into the hands of arms dealers. Since it was lying idle in warehouses and military depots, Russian military generals illegally sold them to arms dealers around the globe in order to make their personal gains. This surely resulted in the availability of one of the best assault rifles of all times and was soon seen in the hands of mobsters and warlords on all continents. It is astonishing to know that around 76% of world’s total expenditure is accounted on defense budgets. This amounts to a humungous $1.22 trillion, out of which 42.8% comes from the United States. (Sipri, Recent trends in military expenditure) This reveals that no matter what

The Office Depot ECommerce Systems Information Technology Essay

The Office Depot ECommerce Systems Information Technology Essay Office Depot Inc., founded in 1986, is one of the leaders in the office supplies industry with its head quarters in Boca Raton, Florida, USA. The Office Depots supplies include business machines, computers, softwares and office furniture whereas the services cover printing, copying, document reproduction, shipping and mailing. The customers to the company include individual customers, small office/home offices, and medium-/large-sized businesses. The sales are obtained through numerous channels which comprises of office supply stores, an outbound telephone account management sales force, internet sites, direct marketing catalogues and call centres. Office Depot Inc., deals to customers in 52 countries all around North America, Europe, Asia and Latin America. The company operates more than 40 separate websites in the International Division. While the word e-commerce refers to all the online transactions, B2C stands for business-to-consumer and goes for any business organization that sells its products or services to consumers on the Internet. The business model followed by Office Depot is B2C e-commerce model. The model provides both strategic and operational benefits to the company. The model helps in low order processing costs; brand recognition; improved customer service; market extension to locations where no office supplies store exists; reduces labour cost due to streamlined internal process; and improved information system integration. The company follows click-and-mortar kind of B2C model where the company allows customer to buy products and services online as well as they have physical stores located at various locations. The model tied the e-commerce frontend to the companys inventory and order management systems, and conducted real time inventory checks to ensure stock was available nearby. The model is build in customer centric e-commerce systems were intended to make customers so satisfied with their online shopping experience that they would not bother looking elsewhere on the Internet to save a few pennies. Customers were able to check warehouse inventory in real-time, place orders online, pay for orders online, and arrange for returns at a local store. 4. Customer Value Proposition The customer value proposition basically means the benefits which the vendor is providing to the customers in return to the amount charged for the specific products or services. The Office Depot assures a broad selection of quality office products and services. These products and services encompass the following characteristics: great quality, innovation, value and satisfaction guarantee. The major challenges that officedepot.com has tackled reasonably are simple to use, have an improved search capability, an expanded range of item availability, and they are meeting the expectations of customers with shipping quality and timely delivery. 5. Revenue Model The main goal of introducing B2C website is to bring down the cost or improve customer service, however, the primary aims remains to be generation of revenue and earn profit. The officedepot.com is the website providing products as well as services to its customers. This is the most common type of e-business model for generating revenue. In this model, the electronic catalogue is made available to the consumers; they can select the desired products or services from the catalogue and put it in the shopping cart. Then the payment received from the customer is the source of earning revenue. After the successful implementation of the B2C model, the total sales revenue of the firm has gone up considerably because of e-sales. With over $4.9 billion in e-Business sales during 2007, Office Depot is one of the largest online retailers in the world. They believe in offering customers the best choice of electronic trading solutions available, with different purchasing options according to their needs. The figure1 indicates the sudden rise in the sales after the implementation of the website and the continuous rise thereafter. 6. Marketplace Office Depot deals in the segment of office products and services. They are in competition to be the market leaders in the segment. The range of products office depot sells includes business machines, computers, softwares and office furniture whereas the services cover printing, copying, document reproduction, shipping and mailing. The growing prevalence of the internet access has enabled new markets to emerge online. To tackle with the market of consumers and businesses of all sizes the company is being segmented into three the retail division, the business solution division and the international division. Office Depot operates over 1,200 office supply stores in North America.   Internationally, the company operates another 400 retail stores in 48 countries.   7. Main Competitors The main competitors to Office Depot are Staples and Officemax. Together the three companies are the market leaders in the office industry. However, together they account for about only 10% of the total estimated $300 billion market. They rest of the market is divided widely between supermarkets, wholesale retailers and smaller independent companies. Office Depot stands second to Staples in the total sales and profits but had greater sales and higher operating margin in the international market than the leading competitor. Office Depot by the division of the retail and business solution sales in the international market is trying to take advantage in the international market by acquiring contract office suppliers around the globe in profitable markets such as Asia and South America. Staples: www.staples.com OfficeMax: www.officemax.com 8. Comparative Advantages The Office Depot was the first to introduce the concept of shopping, ordering and managing shipments online for the office products and services segment. Office understands the nature, reasons, needs and concerns of customer by realizing that all the customers are not the same level. Every other customer has different wants and needs. The company has added the brick-and-mortar catalogue on their website and thus have successfully increased choices, selection and searching capabilities. Officedepot.com provides lower prices by discount offers, auctions and promotional prices. Special discounts are given to the schools. The product descriptions are clear and concise, and usually have measurements included, sometimes in graphical format as well. Officedepot.com has the advantage of belonging to a well established distribution infrastructure that can handle peak demand. It also has an established brand with a good and trustworthy image, large customer base, expertise and facilities to serve customers with catalogue sales, and has stores for handling product returns. Bricks-and-clicks retailers enjoy significant advantages over Internet pure-plays including lower customer acquisition and smaller marketing-related outlays. Officedepot.com website is designed with proper attention and it is capturing, dynamic, changing, offering new things and promotions, user friendly, not crowded or overwhelming, efficient and easy for navigation, just in time information for out of stock items, and easy to read text. 9. Market Strategy Office Depot targets consumers and businesses of all sizes. They range from individual customers to the small offices/home offices to the large offices and organizations. The main strategy is to provide maximum possible options combined with special discount offers. The basic market strategy followed by the officedepot.com to keep the customers intact and at the same time providing satisfaction is: Intelligent Search Facilities an amazingly easy way to locate the correct product every time Bulletin Board an effective online communication tool to reach all end users with important information User set-up and Management Office Depot Online is a self service solution putting our customers in the driving seat Controls tailored approval processes and budgeting are available to help you to manage your business Multiple Shopping lists list all your favourite items in one place to create your orders with 10. Conclusion Officedepot.com is one of the finest examples of the business-to-customer e-commerce model. The officedepot.com was introduced by Office Depot in order to meet the increasing requirements with the rapid growth of the Internet. The website officedepot.com is a click and mortar kind with inclusion of brick and mortar catalogue and thus increasing the options available to select from. The revenue generated is simply through the selling of the products. Officedepot.com does face stiff competition but with the kind of infrastructure and service it is being able to attract customers to itself. 11. References http://www.officedepot.com/ http://en.wikipedia.org/wiki/Customer_value_proposition http://www.living2xcess.com/2010/06/office-depot-strategic-analysis_01.html http://www.slideshare.net/socialcoop/ebusiness-models http://www.buzzle.com/articles/b2c-marketing-a-guide-to-business-to-consumer-marketing.html

Good Governance Essay

Good Governance has 8 major characteristics. It is participatory, consensus oriented, accountable, transparent, responsive, effective and efficient, equitable and inclusive and follows the rule of law. It assures that corruption is minimized, the views of minorities are taken into account and that the voices of the most vulnerable in society are heard in decision-making. It is also responsive to the present and future needs of society. But there is one characteristic I like most, it is the Accountability. Accountability is a key requirement of good governance. Not only governmental institutions but also the private sector and civil society organizations must be accountable to the public and to their institutional stakeholders. Who is accountable to who varies depending on whether decisions or actions taken are internal or external to an organization or institution. In general an organization or an institution is accountable to those who will be affected by its decisions or actions. Accountability cannot be enforced without transparency and the rule of law. Maybe some of you will ask why is accountability important to Governance? It is because it evaluates the ongoing effectiveness of public officials or public bodies ensures that they are performing to their full potential, providing value for money in the provision of public services, instilling confidence in the government and being responsive to the community they are meant to be serving. Being accountable is also being liable, responsible for every person that affects your decision. For example, me as a Student leader we are here to serve students, to fight for their rights. Therefore, we must consider first the sake of the students before we make a decision. Because when we took our positions there is a corresponding responsibility that we must face. Reproductive Health Bill informally known as the RH Bill, are proposed laws in the Republic of the Philippines aiming to guarantee universal access to methods of contraception, fertility control, sexual education, and maternal care. For sure you are wondering why this issue is in this essay, well I believe this issue is related on being accountable. Why? Did government even consider that our country is well known to be a religious country? That, in every time they use those contraceptives they are actually killing an innocent life? They always say that this is the only way to surpass, lessen poverty. But it’s actually wrong, do they consider the effect of this or should I say to they consider themselves accountable/liable for this? Corruption is definitely one of the problems seen by the citizen and the government as well. There have been lots of controversies relative to government officials being involved with money issues. The thing is that even though there are hearings and investigations, the truth never seems to come out–whether it’s positive or negative news. Poverty and employment would also be among the problems. There are more people that are going hungry. Government and Us are all accountable to it. Why? We as a citizen we can make a living among ourselves because at the end of the day we are still the driver of our own life. But, as a citizen we voted those who are on the position now because we believe that they will minimize our burdens. At the point that we elect them they are already accountable. But after they got what they want all their promises turn to trash. They do things without even considering us. In the end, nothings happen. Accountability or being accountable can be achieved by putting and doing all our jobs in our hearts. Yes, it’s hard but we chose to be in this place all we need to do is face it effectively and do the best we can for the better. Don’t be scared to commit mistakes because those are our experiences and lesson learned. Remember, think first before you make a decision.

Identifying Community Resources for Mental Health Essay

Firstly regarding my client that has agreed to substance abuse treatment for 30 days I discovered through research that the following programs would be recommended: The Orchard Recovery and Addiction Treatment Center located at 811 Grafton Road, Bowen Island, BC V0N 1G2 and available at http://www.orchardrecovery.com/. Provides â€Å"Detox, Primary Care (10-, 28- and 42-day residential treatment), Sober Living (three to 12 months of second-stage residential treatment) and ongoing Alumni Services and Aftercare programs† for men and women suffering from addicition. Also another available treatment option is LDR Holistic Addiction Wellness Centre located at 5724 Glover Rd, Langley, BC V3A 4H8and available at http://www.holisticdrugrehab.org/provides drug rehab for men only centers and rehab treatment for women only. After treatment the recommendation would be follow u support groups such as AA. This resource is funded by Alcoholics Anonymous by The Greater Vancouver Intergroup Society located at 3457 Kingsway Vancouver, B.C., V5R 5L5 and meeting times are located at on the internet at http://www.vancouveraa.ca/index.php?option=com_meetings&Itemid=37&task=show. Either treatment facility and aftercare with AA would be a good treatment option because it address’s the clients need for substance abuse treatment and is paid for by Canadian health insurance, so there is minimal out of pocket cost to the client. It is essential to have aftercare to be successful which is why AA is appropriate. Regarding my client’s mother that was recently diagnosed with terminal cancer. The following hospice programs would be recommended: Victoria Hospice Society located at 1952 Bay Street, Victoria, BC V8R 1J8 and reachable at http://www.victoriahospice.org/welcome-victoria-hospice. Care is offered in patients’ homes, within their 17-bed in-patient unit, and as specific medic al consultation to patients in other health care facilities. Clientele includes people that are living with a progressive, life-threatening illness. They must live in an area of Greater Victoria served by Victoria Hospice. They must have a family physician and the physician agrees with registration. Their goal of care is palliative and comfort-oriented, rather than curative treatments. They reside in their own home or in an Assisted Living facility once accepted into the program. Another hospice program is at Laurel Place located at 9688 137A St, Surrey, BC V3T 4H9 http://www.surreyhospice.com/counselling/hospice-palliative-care. They offer Hospice palliative care for anyone facing a life-threatening illness and they provide physical, emotional, and spiritual care and support for individuals and their loved ones at home, in hospitals, in nursing homes or in special hospice facilities. Regarding my client who disclosed in counseling that she was a victim of childhood sexual abuse. I would recommend Adult Survivors of Childhood Sexual Abuse located at 2420 Mary Hill Road, Port Coquitlam, B.C., and V3C. They provide support and therapy with trained facilitators for women who have experienced sexual abuse as children. This is appropriate for my client to be involved in group therapy to begin her process of recovery while feeling connected and supported by a group of other survivors. | Resources: Surrey Hospice Resource Center. (2012). Hospice and Palliative Care. Retrieved from http://www.surreyhospice.com/counselling/hospice-palliative-care Victoria Hospice. (2012). Patients and Families. Retrieved from http://www.victoriahospice.org/welcome-victoria-hospice The Greater Vancouver Intergroup Society. (2012). Retrieved from http://www.vancouveraa.ca/index.php?option=com_meetings&Itemid=37&task=show LDR Holistic Addiction Wellness Centre. (2012). Drug Rehabilitation Canada. Retrieved from http://www.holisticdrugrehab.org/